It doesn’t matter if it’s a new client stepping into your office or a potential buyer entering your shop; making a solid first impression is extremely important. The moment someone enters your premises, the chances are they’re already forming a judgement, so it’s up to your business to take the necessary steps to help put it in a positive light. Whilst polished interiors and friendly greetings can make your company look great right from the start, there’s another addition that we think you shouldn’t ignore.
Commercial logo matting improves the look of your building’s entrance and also serves as a subtle branding tool that helps reinforce your business’s identity and leave a lasting impression on visitors. Because of this, these mats can become powerful branding tools that draw upon psychology to make lasting images and statements. But how exactly is this achieved?
What Are Visual Cues and Why Do They Matter?
Visual cues are design elements that grab attention and guide behaviour. They can include things like:
- Colours.
- Shapes.
- Fonts
- Logos.
- Arrows.
- Symbols.
To put it simply, visual cues trigger recognition or direct someone’s focus. They’re essential in marketing and branding, as they can decide how people process and respond to their surroundings.
You’ve probably seen them before, whether they were on an advertising billboard or product packaging. But we also believe that transitional areas, like entryways, are another place where logo mats truly shine. This is because when they’re positioned directly in the line of sight (and foot traffic), they act as brand ambassadors, communicating professionalism, consistency, and identity before and during the time it takes for someone to step through the door!
How Commercial Logo Mats Can Trigger Brand Recall
One good reason to invest in logo mats is down to their ability to trigger brand recall. Simply put, people are more likely to remember a brand when they see it in multiple physical touchpoints, especially in environments that are visually consistent. Logo mats can trigger brand recall by:
Reinforcing Repetition
Seeing your logo when entering and exiting a business can create a memory anchor. Memory anchors are techniques or tools used to connect new information to existing knowledge. Their aim is to strengthen and aid memory by providing familiar reference points. An entrance can act as this reference point, meaning that visitors can notice and engage with your branding when they enter and leave your property.
Building Trust Through Consistency
When identical logo mats are placed across multiple entrances as well as other parts of a building, they can help support brand consistency, which may potentially deliver a message of cohesion and trustworthiness to potential customers.
Signalling Professionalism and Attention to Detail
Well-designed branded mats can help put forward the message that your company is professional and values its attention to detail. If visitors see that your business is attentive and takes pride in their brand, they might very well be more likely to engage with you.
Designing Your Commercial Logo Matting
There are some things to consider when creating effective visual cues for your logo mats, including logos, fonts, colours, simplicity, and your current branding. Keeping all of these in mind can help make your matting as engaging as possible.
Stick to Your Brand Guidelines
This is one of the most important things to remember. You’ll want to create a mat that’s consistent with the rest of your business’s branding, as this cohesion can help you build trust with consumers by signalling organisation and professionalism.
Choose an Impactful Font
Ornate or thin fonts can be harder to read on logo mats. Instead, go for bold and highly legible ones that can be read from close up or from afar. We’re confident that these will be more impactful!
Consider Your Choice of Colours
Different colours can have different meanings, and this is called colour symbolism. For example, red and yellow signify energy and excitement, blue represents calmness, and green can align with nature. When you choose the right kinds of colours for your mat, you can convey specific messages about your business.
Use Striking Colour Contrasts:
Differing colours can help business logos and messages stand out from each other. This then means that they can be processed individually and that neither of them is drowned out or made obscure.
Don’t Overcomplicate the Design
Whilst you want your logo mat to stand out and be noticed by customers, you don’t want it to confuse them! Stick to a simple logo and a single message for cleanness and concision.
Consider Extra Seasonal or Campaign-Based Designs
Designing some extra logo mats which are exclusive to a particular season or campaign is also another good idea. It can generate more hype and help keep your commercial setting fresh!
Final Summary
Making a concerted effort to stand out can help you increase customer engagement and brand recognition. This means making the most out of as many physical and psychological touchpoints as possible in order to make your business more memorable.
Commercial logo matting is a solid form of visual communication that subtly influences perception, reinforces brand identity, and strengthens customer recall, all without saying a word! This is also even more likely to be the case when a mat is designed with effective visual cues like colours, fonts, and logos, making it a powerful extension of your brand and even a clever marketing strategy!
Grimeford Commercial Logo Matting
If you want to invest in a quality logo mat, then why not consult us at Grimeford Mill? We’re a UK-based manufacturer who specialises in branded coir, brush, and rubber mats. The versatility of our design options and their ability to be used in both outdoor and indoor environments definitely make our matting dependable and an effective way to advertise your brand. Get in touch today to find out more!